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LeaderBrand Produce Limited
Company Information
- 0 Jobs
- 346 Lytton Road, Awapuni, Gisborne, New Zealand
- Type Growers
- First Name Gordon
- Last Name McPhail
- Crop types grown
Crop type #1: Broccoli + Lettuce + Salad Leaf
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Crop size #1: 1000ha
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Crop type #2: Squash + Sweetcorn
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Crop size #2: 1700ha
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Crop type #3: Grapes
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Crop size #3: 210ha
- Business Age (years) 43
- Planned Business Growth Ever forward thinking, LeaderBrand strives to be the best at what we do, in every aspect of our business. This mean investing in our people, plant, property and processes. Our continued growth creates exciting opportunities for our existing staff and also leads to new roles and opportunities for fresh ideas and expertise to join the team. Having more than doubled our salad program in the last 12 months, we are consistently seeking opportunities to expand across our growing regions. Our new salad processing plant was commissioned in 2017 and is one of the largest and most sophisticated factories of it's kind in the Southern Hemisphere. We are proud to be at the front of technology and development in our industry. And our crop management office boasts a team of highly experienced Agronomists from around the world, who are currently looking at other potential crop growing regions across New Zealand for development opportunities. It is our vision for this kind of diversification that cements our position in the industry and helps us to guarantee supply to our customers.
- How many of the following staff do you employ annually?
Full-Time: 300
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Seasonal: 250
- Are you willing to engage with support agencies? Yes
Company Description
Leaderbrand Produce Ltd is one of New Zealand’s largest and most diverse horticultural businesses, with operations in Ashburton, Matamata, Pukekohe and a base in Gisborne. As a large scale farming operation we grow, pack, distribute and market a wide range of annual and permanent crops, as well as added value products for the domestic and export markets.
Established in 1975, by Murray McPhail, Leaderbrand Produce Ltd (LBP) remains a 100% family owned enterprise.
LPB is an established grower, packer and exporter of Buttercup Squash (Kabocha).
We are the leading grower, packer and shipper of Broccoli, Lettuce and fresh Sweet Corn for the New Zealand market. And LBP owns and operates one of the New Zealand’s most modern salad production facilities.
One of the things that make LeaderBrand unique is that we control all parts of the process from seed to sale. This means that we have integrated every aspect of the supply chain, quality, and food safety.
We are also one of the largest Gisborne growers of internationally acclaimed Chardonnay and Pinot Gris grapes. And a key supplier of process crops such as Tomatoes, Sweet Corn and Pumpkins
People are definitely key, wealth of knowledge and depth, our structure allowing growth and contingency/support. We benefit from Agronomists with science based degrees plus the experience of long standing operational managers.