The course will cover:

• Market validation
  • Who and where are your potential customers?
  • What is important to them?
  • How much are they prepared to pay?
• Creating a new food product
  • How and where can you make a new product?
  • Determining costs and understanding pricing
  • Understanding the basics of food safety and labelling
  • Future-proofing – risks, planning for scale, planning for line-extensions
  • Intellectual property planning and protection
• The essence of the product development process
  • Questions to be asked each step of the way
  • Resources and support available

The day will conclude with an informal discussion/Q&A session.

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Facilitated by our team of experts including:

Nicky Solomon – Business Development Manager, NZ Food Innovation Network

Julian Dirks – Eftech Food Technology Consultant

Simon Taylor – Fresh Perspective Insights

Register your interest with Wendy Gatley –